A quick bio
Throughout the last 18 years, have worn many different hats. No matter what way you cut it, experience is key when it comes to building brands and making a difference... and that's what I try to do! My business services and expertise range from branding, to website building, to email marketing, photography, design, and beyond.
EXPERIENCE
EDUCATION
ACCOMPLISHMENTS
Jan '19 - Present
Chief Creative Officer
The National Association of Professional
Child Photographers
Design:
• designs monthly magazine
• designs elements for social media/marketing collateral for campaigns
• designs PDFs for various marketing needs
* maintains and creates brand guidelines for association
* creates branding for new programs and events
Marketing:
• collaborates with others about upcoming events and marketing plans
• creates marketing plans and campaigns for various programs
• runs various certification programs for members throughout the year
• implements campaigns for and runs two different image competitions throughout the year for members
* designs and executes all drip email campaigns
* creates all email marketing campaigns
* collaborates with team members to develop both large and small scale events
• organizes and maintains NAPCP's Ambassador Program
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Programming:
• creates forms on NAPCP website for various uses
• designs and codes all of NAPCP’s HTML email templates
• designed and created NAPCP's website
• enters and organizes content for NAPCP’s website and blog
* performs all web maintenance and updates
Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages
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Photography:
* executes shoots for various projects and performs all edits
Mar '16 - Jan '19
Lead Designer
The National Association of Professional
Child Photographers
Design:
• designs monthly magazine
• designs elements for social media/marketing collateral for campaigns
• creates printables for the NAPCP blog
• designs PDFs for various marketing needs
Photography:
• executes shoots for various projects and edits imagery
Programming:
• designs and codes all of NAPCP’s HTML email templates
• enters and organizes content for NAPCP’s website and blog
Marketing:
• collaborates with others about upcoming events and marketing plans
Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages
May '10 - Present
Photographer
Deanne Mroz Photography
Photography:
• specializes in photographing babies, kids, maternity, and families
• also photographs events, brands, senior portraits, & engagements
• performs all photo editing
Client Relations:
• handles all client relations/contact
Mar '17 - Dec '22
Photo Editor/Retoucher
Raquel Langworthy Photography
• edits interior photos
• retouches images for publishing
• creates composites from multiple exposures
• removes color casts
• corrects image distortion
Jan '18 - Mar '20
Teacher
Shoot Along
• educated students on how to use their DSLR
• taught different photographic techniques and managed forum.
Mar '17 - Dec '18
Photo Editor/Retoucher
Katie Rain Photography
• edited family and newborn photos according to photographer's specifications
Mar '16 - Feb '17
Graphic Designer
Lightboard, Inc
• took on new design projects on weekly basis
• handled all initial designs and concepts with art direction
• completed projects within extremely short timeframes
• worked with client's existing brand guidelines
Nov '05 - Aug '15
Web Producer/Designer
Demi & Cooper Advertising/DC Interactive Group
Design:
• designed both brand new sites for clients and sites based on Wordpress templates
* collaborated with others to determine the best creative strategies
• worked with designs implemented for various clients and transfers them to interactive platforms (web banners, eblasts, and websites)
• designed social media graphics for clients based on other advertising to make campaigns flow across the board
• assisted print team in making ad changes
• implemented design changes for new client apps
Programming:
• coded html eblast templates for both client and internal use
• optimized eblasts across multiple platforms
• created both static and animated Flash banner ads for clients
Video:
• produced TV commercials and video for clients as well as motion graphics videos that have been used for online promotion
• animated graphics for various internal and client videos using After Effects
• took and edited client video for use on the web and in social media outlets
Photography:
• photographed various model homes for clients for use on the web and in print
• photographed food and other products for clients for use on the web and in print
• photographed client events
• performed all photo editing tasks
Client Relations:
• headed content management projects for new websites
• managed client content in Wordpress based sites and other content management systems
* sent monthly eblasts both internally and externally
• handled client questions regarding their CMS
Training:
• trained clients on how to use their content management system
• trained new employees and teaches them organizational skills as well as technical
• held html training classes for current employees
• created training materials for employee training
2001 - 2005
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Northern Illinois University
Bachelor of Fine Arts (BFA), Visual Communications
2020
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2020 Voice Collection
Semi-Finalist
2010
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Grand Prize Winner
Amazon Kindle Commercial Contest