A quick bio
Throughout the last 20 years, have worn many different hats. No matter what way you cut it, experience is key when it comes to building brands and making a difference... and that's what I try to do. My business services and expertise range from branding, to website building, to email marketing, photography, design, and beyond.
EXPERIENCE
EDUCATION
Technical Expertise
ACCOMPLISHMENTS
Jan '19 - Present
Chief Creative Officer &
Chief Operating Officer
The National Association of Professional
Child Photographers
Design:
• designs quarterly magazine
• designs elements for social media/marketing collateral for campaigns
• designs PDFs for various marketing needs
• maintains and creates brand guidelines for association
• creates branding for new programs and events
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Program Development:
• leads all new program development for the association such as certification programs
• heads all marketing campaigns for new programs
• implements new systems to get new programs up and running seamlessly
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Online Course Creation:
• sets up all workflows and marketing for online courses through both Kajabi and Flodesk
Marketing:
• collaborates with others about upcoming events and marketing plans
• creates marketing plans and campaigns for various programs
• runs various certification programs for members throughout the year
• implements campaigns for and runs two different image competitions throughout the year for members
• designs and executes all drip email campaigns
• creates all email marketing campaigns
• collaborates with team members to develop both large and small scale events
• organizes and maintains NAPCP's Ambassador Program
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Programming:
• creates forms on NAPCP website for various uses
• designs and codes all of NAPCP’s HTML email templates
• designed and created NAPCP's website
• enters and organizes content for NAPCP’s website and blog
• performs all web maintenance and updates
Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages
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Photography:
• executes shoots for various projects and performs all edits
Mar '16 - Jan '19
Lead Designer
The National Association of Professional
Child Photographers
Design:
• designs monthly magazine
• designs elements for social media/marketing collateral for campaigns
• creates printables for the NAPCP blog
• designs PDFs for various marketing needs
Photography:
• executes shoots for various projects and edits imagery
Programming:
• designs and codes all of NAPCP’s HTML email templates
• enters and organizes content for NAPCP’s website and blog
Marketing:
• collaborates with others about upcoming events and marketing plans
Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages
May '10 - Present
Photographer
Deanne Mroz Photography
Photography:
• specializes in photographing babies, kids, maternity, and families
• also photographs events, brands, senior portraits, & engagements
• performs all photo editing
Client Relations:
• handles all client relations/contact
Mar '17 - Dec '22
Photo Editor/Retoucher
Raquel Langworthy Photography
• edits interior photos
• retouches images for publishing
• creates composites from multiple exposures
• removes color casts
• corrects image distortion
Jan '18 - Mar '20
Teacher
Shoot Along
• educated students on how to use their DSLR
• taught different photographic techniques and managed forum.
Mar '17 - Dec '18
Photo Editor/Retoucher
Katie Rain Photography
• edited family and newborn photos according to photographer's specifications
Mar '16 - Feb '17
Graphic Designer
Lightboard, Inc
• took on new design projects on weekly basis
• handled all initial designs and concepts with art direction
• completed projects within tight deadlines
• worked with client's existing brand guidelines
Nov '05 - Aug '15
Web Producer/Designer
Demi & Cooper Advertising/DC Interactive Group
Design:
• designed both brand new sites for clients and sites based on Wordpress templates
• collaborated with others to determine the best creative strategies
• worked with designs implemented for various clients and transfers them to interactive platforms (web banners, eblasts, and websites)
• designed social media graphics for clients based on other advertising to make campaigns flow across the board
• assisted print team in making ad changes
• implemented design changes for new client apps
Programming:
• coded html eblast templates for both client and internal use
• optimized eblasts across multiple platforms
• created both static and animated Flash banner ads for clients
Video:
• produced TV commercials and video for clients as well as motion graphics videos that have been used for online promotion
• animated graphics for various internal and client videos using After Effects
• took and edited client video for use on the web and in social media outlets
Photography:
• photographed various model homes for clients for use on the web and in print
• photographed food and other products for clients for use on the web and in print
• photographed client events
• performed all photo editing tasks
Client Relations:
• headed content management projects for new websites
• managed client content in Wordpress based sites and other content management systems
• sent monthly eblasts both internally and externally
• handled client questions regarding their CMS
Training:
• trained clients on how to use their content management system
• trained new employees and teaches them organizational skills as well as technical
• held html training classes for current employees
• created training materials for employee training
2001 - 2005
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Northern Illinois University
Bachelor of Fine Arts (BFA), Visual Communications
Design Programs
InDesign, Photoshop, Illustrator, Lightroom, Dreamweaver, After Effects, Handbrake, Canva
Website Builders
Wordpress, ShowIt, Wix, Squarespace, GoDaddy, Weebly
Email Systems
Mailchimp, MadMimi, Flodesk, Wix
Online Course Platforms
Kajabi, Thinkific
Other
Square, Microsoft Office, Google Docs
2020
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2020 Voice Collection
Semi-Finalist for Annual World-wide Photo Content
2010
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Grand Prize Winner
Amazon Kindle Commercial Contest