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A quick bio

Throughout the last 18 years, have worn many different hats. No matter what way you cut it, experience is key when it comes to building brands and making a difference... and that's what I try to do! My business services and expertise range from branding, to website building, to email marketing, photography, design, and beyond. 

EXPERIENCE

EDUCATION

ACCOMPLISHMENTS

Jan '19 - Present

Chief Creative Officer

The National Association of Professional

Child Photographers

Design:
• designs monthly magazine
• designs elements for social media/marketing collateral for campaigns
• designs PDFs for various marketing needs

* maintains and creates brand guidelines for association 

* creates branding for new programs and events


Marketing:
• collaborates with others about upcoming events and marketing plans

• creates marketing plans and campaigns for various programs

• runs various certification programs for members throughout the year

• implements campaigns for and runs two different image competitions throughout the year for members

* designs and executes all drip email campaigns

* creates all email marketing campaigns

* collaborates with team members to develop both large and small scale events 

• organizes and maintains NAPCP's Ambassador Program

Programming:

• creates forms on NAPCP website for various uses
• designs and codes all of NAPCP’s HTML email templates

• designed and created NAPCP's website
• enters and organizes content for NAPCP’s website and blog

* performs all web maintenance and updates
 

Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages

Photography:

* executes shoots for various projects and performs all edits

Mar '16 - Jan '19

Lead Designer

The National Association of Professional

Child Photographers

Design:
• designs monthly magazine
• designs elements for social media/marketing collateral for campaigns
• creates printables for the NAPCP blog
• designs PDFs for various marketing needs

 

Photography:
• executes shoots for various projects and edits imagery

 

Programming:
• designs and codes all of NAPCP’s HTML email templates
• enters and organizes content for NAPCP’s website and blog


Marketing:
• collaborates with others about upcoming events and marketing plans

 

Client Relations:
• emails members for various purposes
• helps maintain relationships through NAPCP’s social media pages

May '10 - Present

Photographer

Deanne Mroz Photography

Photography:
• specializes in photographing babies, kids, maternity, and families
• also photographs events, brands, senior portraits, & engagements
• performs all photo editing

Client Relations:
• handles all client relations/contact 

Mar '17 - Dec '22

Photo Editor/Retoucher

Raquel Langworthy Photography

• edits interior photos 
• retouches images for publishing
• creates composites from multiple exposures
• removes color casts

• corrects image distortion

Jan '18 - Mar '20

Teacher

Shoot Along

• educated students on how to use their DSLR

• taught different photographic techniques and managed forum.

Mar '17 - Dec '18

Photo Editor/Retoucher

Katie Rain Photography

• edited family and newborn photos according to photographer's specifications

Mar '16 - Feb '17

Graphic Designer

Lightboard, Inc

• took on new design projects on weekly basis
• handled all initial designs and concepts with art direction

• completed projects within extremely short timeframes

• worked with client's existing brand guidelines

Nov '05 - Aug '15

Web Producer/Designer

Demi & Cooper Advertising/DC Interactive Group

Design:
• designed both brand new sites for clients and sites based on Wordpress templates
* collaborated with others to determine the best creative strategies
• worked with designs implemented for various clients and transfers them to interactive platforms (web banners, eblasts, and websites) 
• designed social media graphics for clients based on other advertising to make campaigns flow across the board
• assisted print team in making ad changes
• implemented design changes for new client apps

Programming:
• coded html eblast templates for both client and internal use
• optimized eblasts across multiple platforms
• created both static and animated Flash banner ads for clients

Video:
• produced TV commercials and video for clients as well as motion graphics videos that have been used for online promotion
• animated graphics for various internal and client videos using After Effects
• took and edited client video for use on the web and in social media outlets

Photography:
• photographed various model homes for clients for use on the web and in print
• p
hotographed food and other products for clients for use on the web and in print
• photographed client events
• performed all photo editing tasks

Client Relations:
• headed content management projects for new websites 
• managed client content in Wordpress based sites and other content management systems
* sent monthly eblasts both internally and externally
• handled client questions regarding their CMS

Training:
• trained clients on how to use their content management system
• trained new employees and teaches them organizational skills as well as technical
• held html training classes for current employees
• created training materials for employee training

2001 - 2005

Northern Illinois University

Bachelor of Fine Arts (BFA), Visual Communications

2020

2020 Voice Collection

Semi-Finalist

2010

Grand Prize Winner

Amazon Kindle Commercial Contest

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